By Elda Miniero
@elda_eldorado

Gucci's 2018 campaign "Dans les rues" is set during the French riots in '68. The desire for change is
what’s supposed to come through and it echoes in Italian hip hop culture, without a structure.
Just aesthetics.

Is it coming through?






Music by
Laurent Garnier: Crispy Bacon;
Capo Plaza: Giovane Fuoriclasse;
Night Skinny: Stay Away ft. Ketama126, Side Baby, Franco126;
Paky:Rozzi;
Speranza:Manfredi.

Protest But Make It Fashion

"How brands use activism and progressive ideals — commodified and moved into music culture to demonstrate status."

Some of the shots made by Glen Luchford for the Gucci campaign.
Art director: Christopher Simmonds
Creative director: Alessandro Michele
Photographer: Glen Lunchford